IPC Media is a company that produces over 60 media brands. IPC focuses on three core audiences, men, mass market women and upmarket women. The men’s section includes brands such as; Country Life, Horse & Hound, Rugby World, Decanter, Nuts, Mousebreaker and NME. The mass market women’s section includes brands such as; Look, Now, Chat and Women. It also includes TV brands such as; What’s on TV, TVTimes and TV & Satellite Week. The upmarket women’s section includes brands such as; Marie Claire, InStyle, women&home, Ideal Home, Livingetc and housetohome.
Demographically, IPC Media cater on a wide scale, including mainstream and niche audiences. NME is an example of one of IPC’s weekly magazines which caters for a mainstream audience because it has a mixture of different music genre‘s in the magazine. However the magazine is aimed more towards men because statistics show that 76% of there readers are male. NME has become an extremely popular brand and has progressed into music channels, websites and radio stations. On the other hand, Golf Monthly is an example of a monthly magazine which caters for a niche audience because it is only aimed at people who are interested in Golf. The weekly issues tend to be less expensive because they have less information than the monthly issues.
IPC Media is a fully owned subsidiary of Time Inc. Time Inc. is a subsidiary of ‘Time Warner’, this company was formed in 1990, by merging the original Time Inc. and Warner Communications. This company publishes 130 magazines. As well as owning IPC Media, it also owns the rights to LIFE; a well known magazine. It currently runs and owns LIFE.com. This is a website which exhibits news and photography.
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